The Dos and Don’ts of Online Customer Reviews

In this day and age, when someone wants to find out about a business, they will jump online to learn more information. Furthermore, they will likely use a search engine website such as Google or Yahoo in order to find this information. When someone does perform such a search, there are a few different things that will pop up.

One of the first things that will pop up in the results in the businesses information. This could be their contact details or it could be their website. Another thing that is likely to pop up is customer reviews.

This feedback could be featured on Google reviews, on a Facebook page, or on a website that is dedicated to customer testimonials. While this can be a good way for people to decipher is a company is going to be good or not, it can also sometimes be damaging. When someone has left a negative review, this can lead to other potential customers getting turned off which can lead to a negative brand awareness.

Google Search

The good news is that there are plenty of steps that people are able to take to ensure that they not only build a positive brand awareness but that the information that they want potential customers to see is showing up in search engine results. One great decision is with the best SEO company like SEO Shark.

It pays to be crystal clear about what is been offered

One of the most beneficial things that businesses can focus on is ensuring that they are crystal clear about what they are offering. This will make it less likely that a customer is disappointed because they thought they were getting more for their money. For instance, if a company included a freebie for one customer and then not another, this could lead to negative feelings.

It can also be a bad idea to oversell something. When someone promises the world, people can often feel let down when it may not achieve what is promised for them. As this is the case, it can be a good idea to work with a professional who can help businesses with their wording surrounding their product.

On top of all of this, it can sometimes backfire when people implement tongue and cheek. For instance, someone could offer a handyman service and then claim that they will cook their client breakfast afterwards. While most people will understand that this is a joke, there are others that may not realize this. As this is the case, it is usually best to stick to the script.

It can be a wise move to reward customers for leaving feedback

When it comes to encouraging clients and customers to leave feedback, it can be a wonderful idea to offer an incentive. The reason for this is because people don’t want to feel like they are wasting their precious time for free. It is also a fun way to get people involved.

For example, if someone was to fill out a 10-minute survey, they could go in the chance to win something. Alternatively, they could receive a 5% off coupon for the next time they shop. This will help them feel like part of the family and may also encourage them to tell their friends and family members to leave a review too.

Taking the time to implement methods such as these can go a long way and can help a business ensure that they are receiving positive reviews. This can lead to not only increased search engine visibility but it can also lead to more regular customers and clients. This, of course, is what helps a business remain successful in the long run.

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