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How Important Is Having a Newsletter in This Day and Age?

In modern times, it seems that things are ever growing and ever-changing. This is especially the case when it comes to SEO and digital marketing. It seems that as soon as one trend comes into play, search engine sites will change up their algorithms and website users will need to follow suit. As this is the case, many people will find themselves wondering which strategies are good to use and which ones aren’t.

This is important to consider as there are only so many hours in the day and people need to ensure that they are utilizing their time wisely. They need to be getting the best results while contributing minimal input. This is often the key to a long and successful business.

Because of this, it can be a wise move to make a list of tasks that are currently being completed and investigating which ones offer the best return. One of the most common methods that people still use to this day is sending out a regular email newsletter. However, many believe that email is slowly dying which raises the question of if it is important to have a newsletter in this day and age.

There are other and more effective ways to reach users and potential customers
One of the many reasons why people second-guess having a newsletter is because it can be so time-consuming. People need to find a platform that will send out the newsletter such as Mail Chimp and then need to pray that it doesn’t find its way into people’s spam boxes. They then need to put aside time to create a template that is stylish and that also will be user friendly on a computer, tablet, and mobile.

On top of all of this, people must find images as well as include content. They then need to manage their newsletter list by including opt ins on their website and ensure that people are unsubscribed when they want to be. Many people even go as far as to have different newsletter lists depending on the interest of the person who signed up.

The hard part is that even when people put in a great deal of time, money, and energy, it is very likely that people will open the email. In fact, unless someone has a business, it isn’t likely that they will check their email on a regular basis at all. As this is the case, it can be a wise move to look into some other and more effective methods.

People are more likely to engage with customers and potential customers on social media
What can sometimes be a more natural way to reach people is through social media. This is because they will feel that they are in control of the situation and that they are able to follow on unfollow at any time. Furthermore, they can easily comment and share the post if they decide to.

As this is so easy, it can be wise for businesses or website owners to share their blog posts or other content on their social media sites such as Facebook with links back to their website. Another great thing about this is that it is also a form of SEO. The more places that a link is found on the internet, the more likely it is that it will be ranked higher in search engine results. The role of quality SEO company Australia still prevails.

Having said all of this, it doesn’t mean that businesses cannot create an email list where they can send out specials or discounts every now and again, it is much more likely that they will reach people in other ways.


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